“Zuby captures that rare atmosphere spurned so well by the old-school hip-hop masters, but rarely since. His vocal is assured, steady and never overly indulgent, plus tonally very satisfying. Impressive stuff.”
Dan Kinasz - Your Army
“Really enjoying the video and track - you've got some impressive styles going on there”
Laura May Coope - BBC Radio 1 & 1Xtra
BRITISH BORN, SAUDI ARABIA-BRED AND OXFORD UNIVERSITY EDUCATED RAPPER ZUBY RETURNS WITH HIS BIGGEST RELEASE TO DATE - AN EXCITING DUBSTEP / HIP HOP SYNERGY TITLED 'STAY IN MY LANE'.
Zuby burst onto the hip hop scene in 2006 with the aptly titled ‘Commercial Underground’. Armed with nothing more than a backpack full of CDs and a bucket load of confidence, he personally sold over 3,000 copies of the album on the streets of Oxford, London, Bournemouth and Southampton.
The industry also took note - the video for ‘Steppin’ 2 Me’ was playlisted on Channel U (now AKA) and UKHH.com affirmed ‘we could be looking at something big in the making.’ Zuby’s growing following and penchant for self-promotion led to him being ranked as the #1 musician in the Oxford Student newspaper’s ‘50 Most Influential People in Oxford’.
Since graduating, Zuby has raised his profile further - setting up his own label Courtesy Of Myself Entertainment and expanding his loyal fan base via savvy street promotion, live performances and a strong online presence (over 400,000 plays on Myspace, 200,000 views on YouTube and 3,000 fans on Facebook). To date, he has sold over 6,000 albums independently and hundreds of his infamous ‘I’m Down With Zuby, Are You?’ T-shirts. He has performed live all over England and as far as the USA, Germany and Saudi Arabia, with radio support including the likes of BBC and Choice FM.
Zuby's second album, ‘The Unknown Celebrity’ remains popular with his fans and spawned two music videos, 'The Same Ones' and 'Too Many'. This was followed up by ‘How I Feel: The EP’ in 2010 which was accompanied by the hilarious music video for ‘Rock Star’.
Zuby is currently preparing to release his third independent album 'Commercial Underground 2'. The first single 'Comin' At Ya' has already made waves online with the 'one-take' music video receiving over 25,000 views on YouTube after being featured on numerous blogs.
'Stay In My Lane' is the second single taken from the forthcoming album, and is best described as a pulsating, genre morphing bass-heavy beast of a track. Combining powerful production (courtesy of Anno Domini / Bella Cruize), dynamic hook lines (provided by American vocalist Marka) and charismatically invigorating verses from the star of the show (Zuby of course), the single finds it's comfort zone nestled perfectly between savvy wordplay and club friendly, electronic based production.
Accompanied by a simple yet brilliantly vibrant video, 'Stay In My Lane' is set to truly catapult this eclectic rapper from the depths of the underground to the eyes and ears of music fans across the UK, leaving just one question for the nation to answer - Are You Down With Zuby?
Zuby - Stay In My Lane [Video]
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