Pepsi and Beyoncé have joined mighty forces again, not just for another commercial but Pepsi's newest brand ambassador. The NY-Times is reporting the singer has inked a $50-million dollar deal with the company, Pepsi Creative Development Fund has put together a hybrid project with Beyoncé which will consist of advertising-commercials, and a multimillion-dollar fund in-support of the singers creative projects.
The Pepsi campaign will help with promotion for Beyoncé's 2013-expected next album, more details on the partnership will be revealed soon. On February 3rd, Beyoncé will perform during the Super Bowl halftime show, following the performance Beyoncé will also be featured in a Pepsi sponsored TV commercial for her fifth soft drink since 2002, the limited edition soda cans will first be launched in Europe next year March.
